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March 30, 2017 \ Emma Freter
Campaign Models: Ways to Avoid the Post-Campaign Lull

Recently, I attended a webinar hosted by CCS Fundraising about campaigns and how to avoid the dreaded lull period. According to CCS, organizations typically see a 65% increase in fundraising during campaigns. However, the post-campaign period can fall into a lull, which can lead to a bit of a tough time to get through. Through this webinar, CCS identified 4 campaign models that could possibly help...

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November 10, 2016 \ Rachel Jellinek
Mistakes Nonprofits Make When Seeking Corporate Sponsors

Mistakes Nonprofits Make When Seeking Corporate Sponsors

I attended a great panel presentation at Cape Cod Philanthropy Day entitled, "The View from the Other Side: Corporate Support on Cape Cod."  Rana Murphy from Eastern Bank, Kara Boule from Nauset Disposal and Beth Marcus from Cape Cod Beer shared three common mistakes nonprofits make when approaching companies for support.  I thought I would pass along their feedback in case you or folks in your...

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October 27, 2016 \ Emma Freter
My Takeaways: Google AdWords and Google Analytics

My Takeaways: Google AdWords and Google Analytics

Recently, I attended a session about “Using Google Analytics & Google AdWords” hosted by the Massachusetts Nonprofit Network. While we have a basic knowledge of Google AdWords and Google Analytics, this presentation was helpful in reminding us how marketing online is changing everyday. Here are a few of my takeaways: 1. Google Dominates the Search Space It’s true. Google has become such...

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October 21, 2016 \ Rachel Jellinek
Event Planning Dos and Don’ts for Fundraisers

Event Planning Dos and Don’ts for Fundraisers

Source: Clickbidonline.com I attended a great presentation on event planning offered by Women in Development of Greater Boston.  Here are some key takeaways from Brianna Boggs, Director of Development at GLAD and Kelly Lepley, Associate Director of the Boston Marathon Jimmy Fund Walk at the Dana-Farber Cancer Institute.   Event Planning Tips on How To Be Inclusive Around Giving Opportunities...

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September 15, 2016 \ Emma Freter
Snapchat 101: What the heck is Snapchat?

Snapchat 101: What the heck is Snapchat?

You may have heard of the app called Snapchat. I have a couple of other blog posts in the works about certain Snapchat features, but we decided to give an overview of this app for those of you who have not been introduced to it. So what is Snapchat? TechTarget provides a short and sweet definition: Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos....

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September 9, 2016 \ Emma Freter
A Walk Down Music & Memory Lane

A Walk Down Music & Memory Lane

Over the past year we have been working with Music & Memory, which is an organization we really admire. We thought it would be a neat idea to showcase them a bit, so Geoff had a short interview with Justin Russo, the Communications Director of Music & Memory, who explains what they do.   Geoff Birmingham: What is Music & Memory and whom does it serve?  Justin Russo:...

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August 18, 2016 \ Emma Freter
Measuring Donor Impact: Why should I give again?

Why should I give again? A phrase that runs through a lot of donor's minds when asked to give again and again and again. What we're really asking is "What impact does my dollar have?" Key word: IMPACT! That's what we need to hear about. It's the results we want to see. But it's not easy to show results of donor impact. Collecting proper data is difficult and can run up a hefty price tag. Especially...

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April 22, 2016 \ Geoff Birmingham
Nonprofit Sustainability: Key Findings from Third Sector New England

Nonprofit Sustainability: Key Findings from Third Sector New England

Boston University's Questrom School of Business hosted a panel discussion with nonprofit leaders to discuss a report on nonprofit leadership in New England, published by Third Sector New England. The discussion was lively, focusing a lot on nonprofit sustainability, and with people sharing lots of opinions on what works and where there are challenges with the current state of nonprofit leadership. Hez...

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April 7, 2016 \ Geoff Birmingham
Jim Klocke on Nonprofit and For-profit Partnerships

Jim Klocke on Nonprofit and For-profit Partnerships

We have started to interview nonprofit leaders to hear their perspective on trends, challenges and opportunities in the nonprofit sector. We are calling it our “On the Fly” series because we’re taking a decidedly basic approach to capturing the interviews – dropping the camera in front of the subject and letting them talk. If you know of any good individuals who have insights to share, please...

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March 31, 2016 \ Rachel Jellinek
Building Relationships: Giving and Receiving Introductions

  Most of us recognize the importance of building relationships and networks to advance our marketing and fundraising goals. But many of us may fall short in terms of making connections for others or seeking introductions for of a variety of reasons. In a recent presentation at Women in Development of Greater Boston, Kristin Wright Howard shared some insights. Building relationships and creating...

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