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September 14, 2018 \ Rachel Jellinek
Case study: American Academy of Pediatrics

Case study: American Academy of Pediatrics

Recently, we had the opportunity to collaborate for a second time with CommunicateHealth on a childhood obesity prevention project for the American Academy of Pediatrics (AAP).  AAP wanted a series of videos that teach families how to establish healthy eating habits when their children are at a very young age. The Challenge When we were originally approached to do filming for the project, AAP wanted...

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July 24, 2018 \ Geoff Birmingham
Case Study: Filming Victims of Domestic Violence

Case Study: Filming Victims of Domestic Violence

 Greater Boston Legal Services (GBLS) provides legal counsel to low-income Boston residents. The Family Law Unit within GBLS works with victims of domestic violence, and GBLS wanted a video that told the story of one of these clients for a recent fundraising campaign. The need for sensitivity GBLS identified a former client, Sam, who was willing to share her story. Beyond removing herself from...

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May 4, 2018 \ Geoff Birmingham
Case Study: Boston Medical Center’s NICU

Case Study: Boston Medical Center’s NICU

  The neonatal intensive care unit (NICU) at Boston Medical Center wanted to create a series of videos to educate and also inspire families with children born prematurely. One of the NICU doctors was heading up the project on the client side, and, more so than other clients, she relied on us to help her through the preproduction phase of the project. This was because the project carried one or two extra...

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February 27, 2018 \ Geoff Birmingham
Case Study: 100 Years of Harvard’s Jewish History

Case Study: 100 Years of Harvard’s Jewish History

Harvard Hillel recently embarked on a major campaign to raise money for several initiatives related to programming and capital improvements. The campaign included an event to celebrate the 90th birthday of Henry Rososvky, who served Harvard for many years as a professor, dean and even twice as acting president. The event was also used as an opportunity to re-publish a catalogue that accompanied a 1986...

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January 13, 2016 \ Geoff Birmingham
4 Steps for Effective Video Pre-Production Scheduling

Just about everything in life requires a bit of pre-planning and scheduling, so it's no surprise that solid video pre-production for a film shoot is going to lead to better results. Many clients aren't sure how to best prepare for their filming days.  In the words of one, more scientifically-inclined client, it comes down to "filling out the matrix." A matrix is one accurate way to think of it, though...

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September 3, 2015 \ Emma Freter
Recycled Content

Recycled Content

Labor Day weekend is upon us, which means barbecues galore! And with barbecues means leftovers– yum! You would never let Grandma's baked beans go to waste, would you? Of course not! If you have leftover footage from your last video, would you let that go to waste? Many people do not realize the potential their existing content has to offer. Today Rachel discusses how to effectively use recycled...

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May 1, 2014 \ Geoff Birmingham
Scripting for Video

We get asked regularly if we do scriptwriting for video. We can, and we do, but scripting for a video is not always appropriate, depending on what you're trying to accomplish. Rachel discusses in a little more detail. Scripts for Video (with logo) wistiaEmbed = Wistia.embed("j4bpf90xa3");

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November 8, 2013 \ Austin Paquette
4 Tips for Tackling the “Video Monster”

  Nov  8, 2013   I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I'll start with his first four and then share...

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April 3, 2012 \ Geoff Birmingham
Video production: getting the most bang for your buck

Video production: getting the most bang for your buck

In a previous post, Rachel spoke about the role of the client in the messaging and storyboarding phase of the video production process. This is the second in our four-part series of videos. Once you have those elements locked down and are moving closer to your filming day, investing a little time in scheduling for your shoot helps ensure that you'll be capturing as much content as possible (and...

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March 2, 2012 \ Geoff Birmingham
Video Production: Less is more and storyboarding

The success of video production lies mostly with the skill of the producer, but client collaboration is often a very important factor that affects the outcome. This is because you can rarely hire a video production company and then just set them on their merry way to make your video - the client usually needs to participate in the process to ensure the right messaging, help coordinate logistics, act as a liaison...

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