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January 13, 2016 \ Geoff Birmingham
4 Steps for Effective Video Pre-Production Scheduling

Just about everything in life requires a bit of pre-planning and scheduling, so it's no surprise that solid video pre-production for a film shoot is going to lead to better results. Many clients aren't sure how to best prepare for their filming days.  In the words of one, more scientifically-inclined client, it comes down to "filling out the matrix." A matrix is one accurate way to think of it, though...

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September 3, 2015 \ Emma Freter
Recycled Content

Recycled Content

Labor Day weekend is upon us, which means barbecues galore! And with barbecues means leftovers– yum! You would never let Grandma's baked beans go to waste, would you? Of course not! If you have leftover footage from your last video, would you let that go to waste? Many people do not realize the potential their existing content has to offer. Today Rachel discusses how to effectively use recycled...

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May 1, 2014 \ Geoff Birmingham
Scripting for Video

We get asked regularly if we do scriptwriting for video. We can, and we do, but scripting for a video is not always appropriate, depending on what you're trying to accomplish. Rachel discusses in a little more detail. Scripts for Video (with logo) wistiaEmbed = Wistia.embed("j4bpf90xa3");

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November 8, 2013 \ Austin Paquette
4 Tips for Tackling the “Video Monster”

  Nov  8, 2013   I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I'll start with his first four and then share...

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April 3, 2012 \ Geoff Birmingham
Video production: getting the most bang for your buck

Video production: getting the most bang for your buck

In a previous post, Rachel spoke about the role of the client in the messaging and storyboarding phase of the video production process. This is the second in our four-part series of videos. Once you have those elements locked down and are moving closer to your filming day, investing a little time in scheduling for your shoot helps ensure that you'll be capturing as much content as possible (and...

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March 2, 2012 \ Geoff Birmingham
Video Production: Less is more and storyboarding

The success of video production lies mostly with the skill of the producer, but client collaboration is often a very important factor that affects the outcome. This is because you can rarely hire a video production company and then just set them on their merry way to make your video - the client usually needs to participate in the process to ensure the right messaging, help coordinate logistics, act as a liaison...

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December 28, 2011 \ Geoff Birmingham
Scriptwriting for Video Production

A question we get with some regularity is, "Do you guys do scriptwriting?"  It's not always clear what people are hoping for when they ask, but it might be a concern that if they don't have a "script" for the folks on camera, the result will be something like the interview excerpt above - a rather incoherent mess. But here's a little secret about video production and editing that shouldn't be much...

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November 15, 2011 \ Geoff Birmingham
When should I use a green screen for video production?

Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don't think it's going to communicate what you want. Green screens can definitely come in handy, but they need to be handled with care, so to speak.  In this case,...

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October 25, 2011 \ Geoff Birmingham
Your Video Production: Slow-Brewed or Instant?

An important conversation to have with your producer is to discuss the best approach to your production. Put another way, should it be slow-brewed or instant?  Here are two examples to illustrate what I mean. Example #1: The slow-brew. We are currently working with MIT on a couple of admissions videos. One of them is the inspiration of an imaginative fellow in their admissions office who had the idea...

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September 30, 2011 \ Geoff Birmingham
Two Tools for Video Pre-Production

A couple posts back, I shared a few suggestions for how to create a filming schedule during the pre-production phase.  As I’ve mentioned on several occasions, pre-production is what can make or break a video production.  Here’s another scenario. We are working with the folks in MIT's Admissions Office on a music video of sorts that communicates the magical world that new students will enter...

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