Nov 8, 2013
I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing.
In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I’ll start with his first four and then share the remaining three in a subsequent post. Thibeault also shared a few myths of video marketing, which I described in a previous post.
For the entrepreneur, the greatest logistical challenges arise in the planning stage of business expansion. Preparation and proper execution of a strategy are integral to the growth of a business. This is especially true of business development in the digital age.
A successful contemporary business model usually incorporates an online video campaign. For example, Woodman Labs (manufacturer of GoPro camera products) is conducting a video contest through YouTube, asking users, “How will you GoPro?”
Video footage submitted to GoPro is judged based on originality, and the winner is awarded a dream vacation. Say what you want but it’s a good way to sell more cameras.
What are the most important attributes of an online video campaign? — How and where the intended audience views the video content.
Mr. Thibeault presented the following challenges and tips regarding video marketing in his AMA webinar.
#1: No process… No workflow…
#2: An excess of disconnected systems
#3: Unmanaged Video
#4: “Video is only in one place.”
That’s all for now but more tips to come in my next entry. Stay tuned!