We are pretty strong believers that once a video is completed, our clients should have a sense of how it’s performing.
Whichever video hosting service you choose, it’s important to understand how your audience is engaging with your video. In order to get the most mileage out of the filming experience, we work with you to create a library of videos that you can embed in your website, blog, email and social media platforms.
Do you add calls-to-action (CTA) to your videos? Use links to send viewers to a page that invites them to sign up for a newsletter or a trial, give a donation, etc. Use Google Analytics to see who among your “conversions” came from your video’s CTA.