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September 14, 2018 \ Rachel Jellinek
Case study: American Academy of Pediatrics

Case study: American Academy of Pediatrics

Recently, we had the opportunity to collaborate for a second time with CommunicateHealth on a childhood obesity prevention project for the American Academy of Pediatrics (AAP).  AAP wanted a series of videos that teach families how to establish healthy eating habits when their children are at a very young age. The Challenge When we were originally approached to do filming for the project, AAP wanted...

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August 15, 2018 \ Geoff Birmingham
Documentary: Three Identical Strangers

Documentary: Three Identical Strangers

Three Identical Strangers tells how triplet brothers born in New York City in the 1960s were separated at birth, adopted out to three different families, and then how they accidentally discover one another and reunite. The story is an entertaining one. When they find each other in the early 80s, the event became a national sensation, and the brothers enthusiastically embrace all the publicity - newspaper...

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July 24, 2018 \ Geoff Birmingham
Case Study: Filming Victims of Domestic Violence

Case Study: Filming Victims of Domestic Violence

 Greater Boston Legal Services (GBLS) provides legal counsel to low-income Boston residents. The Family Law Unit within GBLS works with victims of domestic violence, and GBLS wanted a video that told the story of one of these clients for a recent fundraising campaign. The need for sensitivity GBLS identified a former client, Sam, who was willing to share her story. Beyond removing herself from...

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July 12, 2018 \ Geoff Birmingham
The Boston Foundation Forum on Building Nonprofit Board Diversity

The Boston Foundation Forum on Building Nonprofit Board Diversity

  Building nonprofit board diversity presents challenges. Last month, The Boston Foundation hosted its fourth forum on the subject of nonprofit diversity, equity and inclusion. This forum focused on the Leading with Intent report that was published by BoardSource. While the report addresses a wide range of issues related to the functioning of nonprofit boards, the TBF event was mostly examining...

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June 15, 2018 \ Geoff Birmingham
Filming Children

Filming Children

 The mission of Reach Out and Read (ROR) is to incorporate books into pediatric care and encourage families to read together. For our first project with ROR a year ago, we filmed a series of videos with families that had children of different ages, from infants to toddlers. In our most recent project, ROR wanted to do another series but with children with different disabilities, including hearing...

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May 4, 2018 \ Geoff Birmingham
Case Study: Boston Medical Center’s NICU

Case Study: Boston Medical Center’s NICU

  The neonatal intensive care unit (NICU) at Boston Medical Center wanted to create a series of videos to educate and also inspire families with children born prematurely. One of the NICU doctors was heading up the project on the client side, and, more so than other clients, she relied on us to help her through the preproduction phase of the project. This was because the project carried one or two extra...

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April 13, 2018 \ Geoff Birmingham
Green screens and faking reality

Green screens and faking reality

A few months back, we had a client who wanted several training videos. The only location they had available to them was in their rather uninspiring conference room, and so no one was particularly enthusiastic about how that was going to look. Their previous videos had been filmed against one of the room's white walls, which had worked reasonably well, but I thought we could give ourselves a little...

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March 29, 2018 \ Geoff Birmingham
Case Study: the importance of trust during production

Case Study: the importance of trust during production

The mission of Music & Memory is to bring personalized music into the lives of the elderly and infirm. "Personalized music" is the key element. Plenty of research exists on the general health benefits of music, but Music & Memory focuses on helping this population access music from their past that has personal importance to them. Many individuals suffering from dementia show little engagement...

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March 16, 2018 \ Geoff Birmingham
Video production: more than meets the eye

Video production: more than meets the eye

We were filming at Floating Children's Hospital last weekend, and when we came through the door with all of our gear, one of the doctors said, in so many words, "Holy cow! That's a lot of equipment." Relatively speaking, it actually wasn't all that much, but her response is a common one among folks who haven't experienced video production before.  Throughout the weekend, she also commented...

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February 27, 2018 \ Geoff Birmingham
Case Study: 100 Years of Harvard’s Jewish History

Case Study: 100 Years of Harvard’s Jewish History

Harvard Hillel recently embarked on a major campaign to raise money for several initiatives related to programming and capital improvements. The campaign included an event to celebrate the 90th birthday of Henry Rososvky, who served Harvard for many years as a professor, dean and even twice as acting president. The event was also used as an opportunity to re-publish a catalogue that accompanied a 1986...

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