Most of us recognize the importance of building relationships and networks to advance our marketing and fundraising goals. But many of us may fall short in terms of making connections for others or seeking introductions for of a variety of reasons. In a recent presentation at Women in Development of Greater Boston, Kristin Wright Howard shared some insights.
In a crowded nonprofit landscape, it is easy to become territorial and protective of our donors and other connections. As understandable as that mindset might be, Kristin cautioned that it is not an effective approach. Relevant to my last blog on high impact philanthropy, opening doors and creating greater trust is a more powerful way to strengthen bonds with donors and have a more meaningful impact on the communities you serve. You never know where that goodwill will lead you!
Are you worried about how the person you do an introduction for is going to protect your reputation or brand? Are you concerned about not knowing how the communication goes after you make the connection? Kristin shared some simple tips on how to overcome your own introduction objections:
Are you concerned about imposing on someone by asking for an introduction? When asking for introductions, think about:
Here is a Forbes article Kristin recommended on exercising your relationship building muscles!