I recently attended “Development in the Digital Age” hosted by Women in Development of Greater Boston. Giving Tuesday, matching challenges and other blitz campaign ideas were batted around by fundraisers from small and large shops. Here are some takeaways and resources that may be helpful to check out:
Robert Caldwell, Chief Advancement Officer, from the Holderness School
Lindsay Roth, Associate Director, Annual Giving, Boston University
Stacy Joseph, Assistant Vice President, Annual Giving, Dana-Farber Cancer Institute
Robert said they prefer to have their Giving Day in February. It is tied to a culturally significant event that is part of the school’s tradition, which creates nostalgia and emotional appeal.
Lindsay said that they do both Giving Tuesday and Giving Day as part of BU’s Spring Challenge. They have the resources to do both and have had success so they continue.
Stacy shared concern about having Giving Days possibly cannibalize other fundraising efforts and take away from existing resources without clarity around the ROI. They have “Matching Challenge Days” instead, where they get an initial donation and do a push via email and social media to reach a match, which has been a successful approach.