June 3, 2011 \ Geoff Birmingham
For marketing videos, think like a publisher

With the increasing need for marketing video to go just beyond a single, one-off piece of content, marketing and fundraising departments should approach their video projects with the mindset of collecting video assets. In other words, marketers and their video producers should have the mindset of “How can we extract as many video assets out of this production to have not only for our immediate needs, but for future needs?”

Rachel shares a couple thoughts on this subject in this 2-minute video.