January 3, 2013
This video, produced by Children’s Hospital Colorado, has an inherent advantage: sick children are almost always going to pull at the heartstrings, and this is no exception.
Still, it’s worth noting that any organization (whether it’s nonprofit or for-profit) can create a compelling video if it gathers together a handful of people who can speak in a genuine way about how they have benefited from the organization’s services.
Thanks to Tom Ahern for sharing it.