October 2, 2012 \ Geoff Birmingham
Nike – Make it Count

I came across this short video and it drew me in.

Reasons why I like it:

  • Yes, it’s an advertisement for Nike’s FuelBand. But it’s also a documentary film (my favorite kind) delivered in a very unusual way.
  • The energy is high. The pacing is fast.
  • Even though the main character visits 13 countries in 10 days, all in less than 5 minutes, the video still tells a story.
  • It has a home-movie feel, which gives it a certain authenticity. Even though it looks like a home movie, it’s been very carefully crafted.
  • The moment where he takes a leap.

Can your organization tell its story in a similar fashion?


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