October 11, 2016 \ Emma Freter
The Benefit of Snapchat Geofilters

A few weeks ago I gave a brief overview of the app Snapchat. And as promised, here is a follow-up post on Snapchat Geofilters. (Yes, they are a thing) What are “geofilters”? Geofilters are “stickers” or a “filter” you can use to show where your Snap was taken.

I created one recently for a birthday party. Pretty snazzy!

My friend, Ashley, and me.

An example of a Snapchat Geofilter I created. Pictured here is my friend, Ashley, and me.

Yeah, this is all cool stuff, but I’m sure you’re asking So why should my non-profit use geofilters?

1. Good promotional tool

If your organization has an upcoming event, Snapchat Geofilters are a creative way to market the occasion. This is a great marketing tool especially if you are trying to reach a younger audience. (We LOVE filters!) Snapchat is a mobile-only application. This is a good thing to keep in mind if you are thinking about incorporating a Snapchat Geofilter into your marketing plans for an event. It’s a simple way to make your event a little extra special.

2. Create awareness

With geofilters you can help spread awareness for a certain cause or get your followers excited for an event. You can even raise money. Sweet, right? It’s another avenue for cause marketing. Again, through Snapchat you can really get in touch with a younger crowd and motivate them to get involved.

3. It’s fun and memorable

In my opinion, the best part about Snapchat Geofilters is that they are fun! You can get creative and show your brand’s culture through the designs. Also, you can encourage people to share their Snaps. If people think the design is cool, they will be inspired to save and share the photo or video on other social media channels like Instagram, Facebook, etc. which means marketing for you. Snapchat Geofilters are also inexpensive. The cost of geofilters will depend on various factors (including but not limited to):

  • Time of day
  • Level of sophistication of the filter’s design
  • Duration of its usage
  • Area where you would like to set filter
  • Popularity of the day (ex. holiday, celebration, etc.)

For example, buying a geofilter on Halloween might be more expensive than having the same filter used on a random Tuesday. The “geofence” needs to be between 20,000 and 5,000,000 square feet. Snapchat charges about $5.00 per 20,000 square feet. These are a few facts to consider when designing a filter, but all-in-all it is a relatively low-cost marketing tool.

How can you incorporate Snapchat Geofilters into your marketing plan?

I hope you found this post helpful and that it gets some creative marketing juices flowing. Next time, I will discuss the appeal of the 24-hour Snapstory.