Have you been considering dipping your toes in the water of 360 videos? I recently attended a presentation on this topic by Jenna Lebel, Head of Digital Marketing at Liberty Mutual Insurance.
Here are three great tips that I learned from her experience:
Although Jenna’s presentation focused on their company’s experience experimenting with 360 videos, she emphasized that it ultimately is just a tactic. She emphasized that her first priority is to focus on “What is our objective?” Her second step is to determine “What is the story we want to tell?” Lastly, she thinks about the techniques or tactics to use to share the story.