Recently, I attended a session about “Using Google Analytics & Google AdWords” hosted by the Massachusetts Nonprofit Network. While we have a basic knowledge of Google AdWords and Google Analytics, this presentation was helpful in reminding us how marketing online is changing everyday. Here are a few of my takeaways: 1. Google Dominates the Search Space It’s true. Google has become such...

So I mentioned last week that my partner and I have decided to use YouTube more for our company's marketing.  Step one is identifying keywords to optimize the video on YouTube.  So here are a few more ideas gleaned from Jarboe and other sources that we intend to try for getting our videos found on YouTube. When using your keywords for optimizing video on YouTube, the order of importance is: • Using...

After a little time off from reading Greg Jarboe’s YouTube and Video Marketing, I’ve returned to it.  Being a video company, my partner and I figured we ought to be taking fuller advantage of YouTube for our own marketing purposes.   In an earlier post, I gave Jarboe’s definitions of video SEO, YouTube optimization, and video optimization. Jarboe has some helpful ideas for YouTube optimization. ...

So I’ve begun reading a rather informative book, YouTube and Video Marketing, by Greg Jarboe, and for those interested in video optimization, I just came across a small section that I thought I’d pass along. Actually, it makes sense to start with a couple of definitions, according to Jarboe: Video SEO: optimizing video for Google Video and other video search engines. YouTube optimization: optimizing...

In a time, not that long ago, Reflection Films’ website was a thing of absolute neglect.  No need to get into all the ugly details, but it’s worth mentioning that we absolutely dropped the ball with our website’s SEO. In addition to getting the help from the fine folks at Flyte New Media, we’re also learning a lot on our own.  For those of you who might be interested, we thought we would...