February 4, 2016 \ Rachel Jellinek
Tips from Tom Ahern on Writing for Digital Donor Communications
Tom Ahern was a recent guest speaker at Women in Development of Greater Boston, sharing tips on writing for digital donor communications. Here are three takeaways I thought were particularly interesting and useful: Using “we” is for public relations. Using “you” is for donor communications. You need to tell the donors that they are needed before they are primed to give. When communicating...
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