January 22, 2016 \ Geoff Birmingham
The Role of Major Gifts in Fundraising
This is another installment of an interview we had with Abbie von Schlegell from last year. Here, she talks about how major gifts have become a key component of fundraising. Rachel: You've got annual gifts. You've got capital campaigns. Where do major gifts play a role in the spectrum of giving? Abbie: Major gifts in fundraising are usually larger gifts, specifically for a project or even...
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