The Objective UMass Lowell wanted to create a series of instructional videos, both informative and engaging for their audience. The Challenge As part of a toolkit for creating a healthy workplace, The Center for the Promotion of Health in the New England Workplace (CPH-NEW) at UMass Lowell wanted a series of videos to help team leaders facilitate meetings more effectively. Their initial idea was to have...

Recently, we had the opportunity to collaborate for a second time with CommunicateHealth on a childhood obesity prevention project for the American Academy of Pediatrics (AAP).  AAP wanted a series of videos that teach families how to establish healthy eating habits when their children are at a very young age. The Challenge When we were originally approached to do filming for the project, AAP wanted...

 Greater Boston Legal Services (GBLS) provides legal counsel to low-income Boston residents. The Family Law Unit within GBLS works with victims of domestic violence, and GBLS wanted a video that told the story of one of these clients for a recent fundraising campaign. The need for sensitivity GBLS identified a former client, Sam, who was willing to share her story. Beyond removing herself from...

  The neonatal intensive care unit (NICU) at Boston Medical Center wanted to create a series of videos to educate and also inspire families with children born prematurely. One of the NICU doctors was heading up the project on the client side, and, more so than other clients, she relied on us to help her through the preproduction phase of the project. This was because the project carried one or two extra...

Harvard Hillel recently embarked on a major campaign to raise money for several initiatives related to programming and capital improvements. The campaign included an event to celebrate the 90th birthday of Henry Rososvky, who served Harvard for many years as a professor, dean and even twice as acting president. The event was also used as an opportunity to re-publish a catalogue that accompanied a 1986...

Just about everything in life requires a bit of pre-planning and scheduling, so it's no surprise that solid video pre-production for a film shoot is going to lead to better results. Many clients aren't sure how to best prepare for their filming days.  In the words of one, more scientifically-inclined client, it comes down to "filling out the matrix." A matrix is one accurate way to think of it, though...

Labor Day weekend is upon us, which means barbecues galore! And with barbecues means leftovers– yum! You would never let Grandma's baked beans go to waste, would you? Of course not! If you have leftover footage from your last video, would you let that go to waste? Many people do not realize the potential their existing content has to offer. Today Rachel discusses how to effectively use recycled...

We get asked regularly if we do scriptwriting for video. We can, and we do, but scripting for a video is not always appropriate, depending on what you're trying to accomplish. Rachel discusses in a little more detail. Scripts for Video (with logo) wistiaEmbed = Wistia.embed("j4bpf90xa3");

  Nov  8, 2013   I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I'll start with his first four and then share...

In a previous post, Rachel spoke about the role of the client in the messaging and storyboarding phase of the video production process. This is the second in our four-part series of videos. Once you have those elements locked down and are moving closer to your filming day, investing a little time in scheduling for your shoot helps ensure that you'll be capturing as much content as possible (and...