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December 17, 2015 \ Emma Freter
The Secret Sauce for Success

The Secret Sauce for Success

You can watch this video for one of two reasons: 1) to hear Rachel muse about how organizations differentiate themselves; or 2) answer the question Why the heck is she dressed up like Julia Child? Rachel: We’ve entered the holiday zone and I’m just whipping up some of my famous Indian pudding for the office party. This is also the time to reflect on the past year. We here at Reflection...

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September 3, 2015 \ Emma Freter
Recycled Content

Recycled Content

Labor Day weekend is upon us, which means barbecues galore! And with barbecues means leftovers– yum! You would never let Grandma's baked beans go to waste, would you? Of course not! If you have leftover footage from your last video, would you let that go to waste? Many people do not realize the potential their existing content has to offer. Today Rachel discusses how to effectively use recycled...

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May 27, 2015 \ Rachel Jellinek
A question about working with a video producer

A question about working with a video producer

I had the pleasure of giving a presentation on video storytelling at Third Sector New England last week and thought I would share a snippet of Q&A from the event: Your relationship with your video producer One participant asked about how to strike a balance when working with a video producer.   When do you weigh in on what video content should be used?  When do you allow the producer to make...

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March 20, 2015 \ Geoff Birmingham
Copyright Music for Video: Make Sure You Play by the Rules

Copyright Music for Video: Make Sure You Play by the Rules

Be careful when using music in your video production. If it's not part of the public domain and is copyrighted, you're probably breaking the law. In this video, we explain a couple of the basic parameters to determine if your music is in the public domain or not. // With surprising regularity, we see videos that are using copyrighted music. We definitely could be wrong (it happens sometimes)...

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November 8, 2013 \ Austin Paquette
4 Tips for Tackling the “Video Monster”

  Nov  8, 2013   I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I'll start with his first four and then share...

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February 27, 2012 \ Geoff Birmingham
The devil is in the details – that’s no different for video production

Rachel was talking a few days ago with a marketer who mentioned to her that he often finds himself having to explain his work process to clients to help them understand that, regardless of how straightforward a particular project might seem, there's usually a good deal of effort required to deliver an outstanding final product. This resonated with us because it's a situation we often find ourselves...

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December 28, 2011 \ Geoff Birmingham
Scriptwriting for Video Production

A question we get with some regularity is, "Do you guys do scriptwriting?"  It's not always clear what people are hoping for when they ask, but it might be a concern that if they don't have a "script" for the folks on camera, the result will be something like the interview excerpt above - a rather incoherent mess. But here's a little secret about video production and editing that shouldn't be much...

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December 5, 2011 \ Geoff Birmingham
Online video – less is more

I've discussed before the subject of how long a marketing video should be, and the question was one that we recently explored with a client. We are working on a series of online videos for them, and one of the videos was proving to be problematic. We watched the first draft of it and thought it was good but not great. We reviewed what we had done and decided that we were trying to pack too much into...

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November 15, 2011 \ Geoff Birmingham
When should I use a green screen for video production?

Last week we had a conversation with a new client who asked about filming their executive director in front of a green screen and then inserting a background afterwards. Our response: We can film her in front of a green screen, but we don't think it's going to communicate what you want. Green screens can definitely come in handy, but they need to be handled with care, so to speak.  In this case,...

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July 8, 2011 \ Geoff Birmingham
Hiring a Cameraman vs. a Video Production Company

A gentleman came in to visit us today who is interested in getting some fundraising and marketing video for his organization.  One question he asked was:  "What am I getting when I hire a professional video production company that I might not get if I sought out a camera guy to shoot some footage for me?"  This is a very sensible question, and there’s no single answer, of course – cameramen...

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