In a recent post on video strategy for nonprofits, I reflected on the first three of ten video fundamentals that YouTube's Jason Djang recommends to nonprofits. I now share with you another four of his suggestions, #4-7.  Jason emphasized that not all of the ten fundamentals must be followed. They are simply strategies to keep in mind. 4) Consistency - Are there strong, recurring elements to your...

Labor Day weekend is upon us, which means barbecues galore! And with barbecues means leftovers– yum! You would never let Grandma's baked beans go to waste, would you? Of course not! If you have leftover footage from your last video, would you let that go to waste? Many people do not realize the potential their existing content has to offer. Today Rachel discusses how to effectively use recycled...

Here is another installment in our Did You Know? series. For the fun of it, we have decided to create 15-second (or less) animations to illustrate facts that interest us. Check out this short to find out the influence pets have on their elderly owners.

Recently I attended a webinar in which Jason Djang from YouTube shared "10 Fundamentals of a Creative Video Strategy for Nonprofits." He was quick to say that not all ten elements need to be adopted, but he highly suggested paying attention to the following criteria and questions when evaluating your video plan. This blog post features information about the first three components. 1) Shareability...

Last week, I shared the first of a few social media tips from Julia Campbell. Here is the part two of that interview. What are some suggestions about how to start and strengthen social media presence for a small business or non-profit organization? If you are just starting, step back immediately and look at your website. If it is hard to navigate, not mobile-friendly and very confusing to the lay person,...

I did a short interview with my friend Julia Campbell, who does a lot of marketing and social media work for nonprofits. I wanted her to share a few social media tips for nonprofits. Here is the first half of the interview. The second half will be next week. How do you decide which is the right social media platform for your organization? JC: I think organizations need to focus on strategy first...

This is the second in our Did You Know? series. For the fun of it, we decided to create 15-second (or less) animations to illustrate facts that catch our attention. We finished our first animation last week, about the amount of plastic Americans throw away. See that one here.

For fun, we have started to create mini-videos (15 seconds or less) on statistics that interest us. If you want to know how many plastic bottles Americans throw away (it's a lot), have a look!

"Vendor" isn't necessarily a bad word, but Rachel's not crazy about it. She explains why in this video. ___________________ Rachel: There are some words that make me cringe when I hear them. Phlegm is number one on that list but not too far down from that is the word, vendor. Vendor…blechhhh. I have a visceral reaction to hearing it, and unfortunately I hear it a lot. Here’s why I don’t...

Today we continue the conversation concerning non-profit board members. This week, Abbie Von Schlegell, founder of a. von schlegell & co. talks to Rachel about the kind of characteristics you want to look for while in the process of selecting a new board member for your non-profit. This process is always nerve-racking and feels like a daunting task, but Abbie is able to break it down into...