I came across this short video and it drew me in. Reasons why I like it: Yes, it's an advertisement for Nike's FuelBand. But it's also a documentary film (my favorite kind) delivered in a very unusual way. The energy is high. The pacing is fast. Even though the main character visits 13 countries in 10 days, all in less than 5 minutes, the video still tells a story. It has a home-movie feel,...

We completed a fundraising and marketing video for The Food Project last week. Working with them was a lot of fun. Two words to describe the staff and teenagers who work there: infectiously enthusiastic. wistiaEmbed = Wistia.embed("km29f8a3cj", { version: "v1", videoWidth: 640, videoHeight: 360, playButton: false, volumeControl: true, controlsVisibleOnLoad: true, playerColor: "995454", ...

Meryl Bralower is friend of a friend and a two-time cancer survivor. Part of her medical treatment involved surgery, and, not surprisingly, recovery from that was painful. Getting in and out of bed was particularly difficult, but she came across a very simple technique to make it easier. She did some sleuthing on YouTube and elsewhere to see if it was something that other people mentioned or demonstrated,...

This video for MIT's admissions office was one of the more fun projects we've had the chance to work on.  Inspired by the song, Pure Imagination, from Willy Wonka and the Chocolate Factory, Tim the Beaver leads newly-accepted students on a tour of the wonderful world that is MIT. The music was scored and performed entirely by MIT students. The highlight for us was filming the student actors do Athena...

When it comes to protecting our clients' video, we are somewhat paranoid. We back video files up, distribute the various drives to multiple locations, and then deliver a drive to clients for added security.  And we tell them to back up their drive.  So, in the end, the master video files might be scattered across 4-5 different places. Yesterday, we attended a workshop at Rule to get more suggestions...

We're doing a series of marketing videos for Explo, which is kind of like a summer school but a lot more fun.  Kids can take a huge variety of classes that are all engaging, hands-on, and zero-pressure (no homework or grading).  And classroom time is balanced with activities, athletics, and trips. The high school kids are based at Yale University.  We were down there last week and popped our heads...

Just a quick shout-out to MassBay Community College, which is celebrating its 50th anniversary this year. Because we're helping them produce a video to celebrate the event, we've had the chance to hear numerous stories of students who have benefited from their MassBay experience. Many of the stories are about students who didn't succeed in school until MassBay gave them a chance, and then they...

Almost every time we meet with a prospective client, one of the questions asked of us is some variation on "What other videos have you produced for companies in my industry?"  Most of the time, we get this question because there is the assumption that if we have done work in their industry, we'll understand their company, and, therefore, deliver a better video than a producer without the same experience. Feeling...