The Objective UMass Lowell wanted to create a series of instructional videos, both informative and engaging for their audience. The Challenge As part of a toolkit for creating a healthy workplace, The Center for the Promotion of Health in the New England Workplace (CPH-NEW) at UMass Lowell wanted a series of videos to help team leaders facilitate meetings more effectively. Their initial idea was to have...

  Back by popular demand, our 6th (almost) Annual Smiles Video. It began in 2010 when, at the end of the year, I was archiving the year's footage and came across smiling, happy folks. I decided to put together a smiles montage for the fun of it and send it out as a Happy New Year's salutation. This year's video was created and delivered a little later than usual, but the sentiment remains...

It is with great joy that we learned that the International Institute of New England (IINE)  recently raised over $1 million at its Golden Door Awards event honoring MIT President Dr. L. Rafael Reif.  We had the pleasure of creating a tribute video in his honor.   In my opinion, one excerpt from Dr. Reif’s speech perfectly sums up the value that immigrants bring to our community: In...

                          Last week I attended a powerful workshop organized by TSNE – MissionWorks called “Moving Beyond Diversity to Inclusion.” Co-facilitators Stewart Lanier and Trina Jackson offered loads of food for thought, including feedback shared by people of color about white-led institutions:   “There are good intentions but a lack of substance.” As...

Recently, we had the opportunity to collaborate for a second time with CommunicateHealth on a childhood obesity prevention project for the American Academy of Pediatrics (AAP).  AAP wanted a series of videos that teach families how to establish healthy eating habits when their children are at a very young age. The Challenge When we were originally approached to do filming for the project, AAP wanted...

Three Identical Strangers tells how triplet brothers born in New York City in the 1960s were separated at birth, adopted out to three different families, and then how they accidentally discover one another and reunite. The story is an entertaining one. When they find each other in the early 80s, the event became a national sensation, and the brothers enthusiastically embrace all the publicity - newspaper...

 Greater Boston Legal Services (GBLS) provides legal counsel to low-income Boston residents. The Family Law Unit within GBLS works with victims of domestic violence, and GBLS wanted a video that told the story of one of these clients for a recent fundraising campaign. The need for sensitivity GBLS identified a former client, Sam, who was willing to share her story. Beyond removing herself from...

  Building nonprofit board diversity presents challenges. Last month, The Boston Foundation hosted its fourth forum on the subject of nonprofit diversity, equity and inclusion. This forum focused on the Leading with Intent report that was published by BoardSource. While the report addresses a wide range of issues related to the functioning of nonprofit boards, the TBF event was mostly examining...

 The mission of Reach Out and Read (ROR) is to incorporate books into pediatric care and encourage families to read together. For our first project with ROR a year ago, we filmed a series of videos with families that had children of different ages, from infants to toddlers. In our most recent project, ROR wanted to do another series but with children with different disabilities, including hearing...

  The neonatal intensive care unit (NICU) at Boston Medical Center wanted to create a series of videos to educate and also inspire families with children born prematurely. One of the NICU doctors was heading up the project on the client side, and, more so than other clients, she relied on us to help her through the preproduction phase of the project. This was because the project carried one or two extra...