Last week, we featured Lou Bergholz founder of Edgework Consulting who introduced us to the important topic of trauma sensitive design. This week we are picking up the conversation. Today we are delving a little deeper into the discussion of trauma sensitive design and how train staff to create a safe, secure and motivational environment for all children so that every child has the ability to...

Not long ago I attended a Women in Development of Greater Boston (WID) event, Passé or Sans Pareil? The State of Special Fundraising Events. The focus of the discussion was the question: “Are galas in or out?” The event drew quite a crowd and was even sold-out! (Insert applause track here). The panel included: Jude Goldman, Executive Director of the Lenny Zakim Fund, Julie A. Lima, Director...

How do you make sure someone on your team is reaching their full potential? Is there any way to be certain that everyone feels a part of the team? Are there ways to make sure that people don't fall between the cracks? These are some difficult questions that are not always top of mind. Lou Bergholz the founder of Edgework Consulting and his team are changing the conversation and "are dedicated...

Summertime is right around the corner! Many people tend to slow things down a bit to soak up some sun and grab some R&R. Many organizations take this "slower" season to really take a look at their organization: What have been our achievements? Where can we improve? The change in seasons can be an opportunity to consider new branding and marketing strategies. But watch-out: there are common...

We've all heard it before: stories move people. We also know that a picture is "worth a thousand words." In the case of a young boy from New York City named Vidal, his compelling story, plus a picture, was worth a million dollars. For a couple years, I've been following a blog by Brandon Stanton. After losing his job as a bond trader, Brandon decided to pursue his passion for photography. He wasn't a...

Last week I attended the CASE (Council for Advancement and Support of Education) District 1 Conference and had the opportunity to hear a variety of interesting speakers.  I thought I would share highlights from three of the sessions I participated in. Engaging Alumni through Career Services Colleen DelVecchio from Smith College emphasized that if alumni are unemployed, under-employed or unhappily...

Earlier this year, Rachel interviewed Julia Frenkle and Lily Robles from Opus Design on a variety of subjects. Julia talks here about when it makes sense for an organization to redesign their website. This subject is a propos because we here at Reflection Films are in the midst of doing our own redesign. Allisyn Deyo is helping us, and, if all goes well, we'll launch it this fall.

April 22, 2014 Geoff and I recently traveled to Washington, DC on a film shoot for the Union of Concerned Scientists. On the plane down I was reading Tracy Carlson’s What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care. One of the themes that Carlson talks about is the harmony that certain brands demonstrate. If a brand has harmony, she says, there is the “presence...

November 15, 2013 I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In my previous two posts, I shared his thoughts on myths related to video marketing, and his first four tips for tackling the video monster.  In this post, I will address the final...

July 29, 2013. This guest post is from Matt Ferrucci, who is a student at Boston College. He’s spending the summer at Reflection Films, learning a little about video production and marketing.   LinkedIn is on the rise.  Corporations, small businesses, and even students are using it to enhance business prospects and get themselves out in the open.  Jill Konrath and Ardath Albee, in a presentation...