With the increasing need for marketing video to go just beyond a single, one-off piece of content, marketing and fundraising departments should approach their video projects with the mindset of collecting video assets. In other words, marketers and their video producers should have the mindset of "How can we extract as many video assets out of this production to have not only for our immediate needs,...

I attended an interesting roundtable this morning with the savvy folks at SMEI Boston.  The subject of the conversation was, basically: Is social media worth it?  Very quickly, we all agreed that it’s a necessary activity for marketers.  Next, was a discussion about what is SM’s greatest value. This provoked some lively talk, and Lisa Dennis from Knowledgence Associates began by relating her experience...

So I mentioned last week that my partner and I have decided to use YouTube more for our company's marketing.  Step one is identifying keywords to optimize the video on YouTube.  So here are a few more ideas gleaned from Jarboe and other sources that we intend to try for getting our videos found on YouTube. When using your keywords for optimizing video on YouTube, the order of importance is: • Using...

A client who is the communications director for a nonprofit visited us today. We’re working on a fundraising video together that she will show at an upcoming gala for her organization. She mentioned that she had met recently with a fundraising consultant who offered several pieces of advice related to her video. Though the advice was for a fundraising video, I think all of the points below can also...

Not surprisingly, a lot of clients these days are asking for help with internet marketing videos.  Beyond producing the video, there are questions about maximizing the “engagement” of the online audience once it’s been uploaded to the client’s website. When evaluating user engagement, the first obvious step is to measure it, and there are several ways to do this.  The video hosting service...