December 17, 2013 I recently attended an event hosted by Women in Development of Greater Boston entitled, “Event-Based Fundraising: What's Hot and What’s Not?”  Here are a few takeaways that I wanted to share: Despite their best efforts, many nonprofits leave “money on the table” at events by: Putting too much energy into acquiring too many auction items that people don’t want.  Channeling...

December 4, 2013 A little while back, I attended a fine webinar, presented by communications guru Tom Ahern. I suspect that he did not intend to have one, overriding theme in what he discussed. What stood out to me, however, was his suggestion that many nonprofits are failing in their communications. The reason? They spend too much time focused on themselves rather than their donors or prospective...

November 15, 2013 I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In my previous two posts, I shared his thoughts on myths related to video marketing, and his first four tips for tackling the video monster.  In this post, I will address the final...

  Nov  8, 2013   I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing. In his webinar, Thibeault introduced 7 challenges in tackling the “video monster” and then tips for overcoming these challenges. I'll start with his first four and then share...

Nov 1, 2013 I recently attended a webinar conducted by Jason Thibeault, who is the Senior Director of Marketing for Limelight Networks, a digital content delivery network with an emphasis on video hosting and sharing.   In his webinar, Thibeault suggested tips for tackling the “video monster,” debunking a few myths about video creation and offering several tips.  In this blog, I will address...

Oct 4, 2013 After something of a hiatus due to a busy summer schedule, I’m back. Something that’s been on my mind of late is a question that always seems to be relevant: what belongs in a video and what doesn’t?  In our mind, shorter is almost always going to be better; when in doubt, cut rather than add. Even if most people understand this intuitively, the tendency is for clients to ask us to insert...

July 29, 2013. This guest post is from Matt Ferrucci, who is a student at Boston College. He’s spending the summer at Reflection Films, learning a little about video production and marketing.   LinkedIn is on the rise.  Corporations, small businesses, and even students are using it to enhance business prospects and get themselves out in the open.  Jill Konrath and Ardath Albee, in a presentation...

June 26, 2013. This guest post is from Matt Ferrucci, who is a student at Boston College. He's spending the summer at Reflection Films, learning a little about video production and marketing.  In a recent webinar, Jill Konrath and Mike Schultz offered a few tips to businesses looking to increasing their sales. Much of what they suggested focused on improving collaboration with clients and buyers. There...

June 14, 2013. This guest post is from Matt Ferrucci, who is a student at Boston College. He's spending the summer at Reflection Films, learning a little about video production and marketing.  Psychiatric treatment is not only useful, but sometimes essential to restoring mental health and tranquility.  Technology and science have revolutionized the treatments and medication available to patients,...

May 28, 2013 This guest post is from Matt Ferrucci, who is a student at Boston College. He's spending the summer at Reflection Films, learning a little about video production and marketing. Death is an inevitable part of life, but for children who have lost siblings or parents, it’s especially tragic. This is where The Children’s Room comes in. Located in Arlington, Massachusetts, this non-profit...