Later this summer we are going create a series of videos for lead nurturing, also called marketing automation. We had never really considered using an automated system for our lead nurturing, until we came across a piece of data from Marketo. It found that companies using good marketing automation created 50% more sales-ready leads and at 33% lower cost. This makes sense to us. While we have...

Recently, I had the pleasure of working with Carolina Aragón. She installed a new public art piece called High Tide, located on the Rose Kennedy Greenway. On a warm, sunny Friday morning, our cameraman, Rafi, and I met with Carolina to capture her artwork on video. We learned that High Tide is a visual representation of a marsh along Boston's shoreline– past, present and future. Today in Boston,...

A little while back (3 and 1/2 years, actually!), I mentioned that for folks who are capturing their own video, I'm of the opinion that bad picture won't ruin a video as readily as bad audio. And, with that in mind, it makes sense to spend a few dollars to purchase a simple microphone. The videos we produce here at Reflection Films have always fallen into one of two categories: 1) client video...

Usually we don't feature our client work in our blogs, but we really wanted to bring your attention to this video for Music & Memory, because it relates to something that we are all going to be touched by, if we aren't already, and that is aging family members (and our own aging too). The clip above is an excerpt from the final two minutes of the film, just to give you a taste. Music & Memory...

The Boston International Film Festival was held in April and presented the New England premiere of The Guys Next Door. The documentary is the story of family: Erik, Sandro and their two daughters; the family of Rachel, who was the surrogate mother to Erik and Sandro's girls; and the extended family that results from the combination of the two nuclear ones. We interviewed Allie Humenuk,...

Boston University's Questrom School of Business hosted a panel discussion with nonprofit leaders to discuss a report on nonprofit leadership in New England, published by Third Sector New England. The discussion was lively, focusing a lot on nonprofit sustainability, and with people sharing lots of opinions on what works and where there are challenges with the current state of nonprofit leadership. Hez...

We have started to interview nonprofit leaders to hear their perspective on trends, challenges and opportunities in the nonprofit sector. We are calling it our “On the Fly” series because we’re taking a decidedly basic approach to capturing the interviews – dropping the camera in front of the subject and letting them talk. If you know of any good individuals who have insights to share, please...

  Most of us recognize the importance of building relationships and networks to advance our marketing and fundraising goals. But many of us may fall short in terms of making connections for others or seeking introductions for of a variety of reasons. In a recent presentation at Women in Development of Greater Boston, Kristin Wright Howard shared some insights. Building relationships and creating...

High impact philanthropy was the topic of discussion at a recent event hosted by the Boston Philanthropic Advisors Roundtable (BPART) featuring Christine Kendall from SmarterGive. Although the information was mainly geared towards an audience of philanthropic advisors and foundations, it has relevance for other individuals and nonprofits as well. Key Features of High Impact Philanthropy Christine...

    At a recent Women in Development of Greater Boston event, nonprofit fundraisers in education and health shared stories as well as some trends they are seeing in the philanthropic landscape.   Moderated by Michael McNally, Deputy Vice Dean for External Relations at the Harvard T.H. Chan School of Public Health, the panel included: Sarah Christensen, Senior Director of Development...